How To Maximize ROI With Self-Storage Development in Central Texas

Central Texas has seen consistent population growth, a strong housing market, and a rising number of small businesses—all of which fuel the demand for self-storage. With land still relatively affordable compared to larger metro areas, Central Texas is one of the best regions to break ground on a self-storage investment. The key to maximizing ROI is working with a contractor who understands both construction and long-term operational value.

Location Is Everything

Your ROI starts with selecting the right location. Look for areas with high visibility, strong traffic counts, and limited competition within a 3–5 mile radius. Locations near residential neighborhoods, commercial corridors, and new housing developments are ideal. At Merck General Contracting, we help clients analyze traffic data, zoning ordinances, and competitive supply before we ever break ground.

Design With Efficiency in Mind

Modern self-storage isn’t just rows of garage doors anymore. To improve ROI, your site should be laid out to maximize rentable square footage while minimizing unusable space. Multi-story buildings can increase yield on smaller lots, and climate-controlled units command higher monthly rents. We work with architects and engineers to ensure your facility is designed for profitability from the ground up.

Phase Your Development Wisely

Phasing your project can significantly reduce upfront costs and allow the facility to generate income before full buildout. A well-planned first phase gives you the flexibility to expand as demand grows. This approach is especially effective in Central Texas markets where population and demand trends may fluctuate based on seasonal moves, college campuses, and housing shifts.

Build For Durability, Not Just Speed

While speed-to-market is important, cutting corners can cost you in long-term maintenance and repair. Using durable materials, efficient HVAC systems, and modern security technology reduces operational headaches and increases tenant satisfaction. We prioritize quality construction so you see lower turnover and higher long-term occupancy rates.

Optimize Operational Features

To maximize ROI, your facility should be easy to operate and appealing to renters. Key features include:

• 24/7 access with smart gate systems

• Contactless rentals and payments

• LED lighting for safety and energy savings

• Integrated security systems with cameras and alarms These features not only improve your tenant experience but also allow you to operate with fewer onsite staff, reducing payroll and increasing profitability.

Consider Mixed-Use or Ancillary Revenue Streams

To take ROI to the next level, some developers are combining storage with retail or office space, or even offering parking for boats, RVs, or commercial fleets. In Central Texas, where space is plentiful, these hybrid models can significantly increase cash flow. At Merck, we help developers evaluate the feasibility of adding these revenue boosters based on zoning and local demand.

Work With a Contractor Who Knows the Local Landscape

ROI isn't just about the building—it's about managing costs, timelines, and compliance. As a general contractor based in Waco, we know the ins and outs of local permitting, site development, and subcontractor coordination. We’ve built a reputation for completing projects on time, on budget, and with long-term value in mind.

Let’s Build Your Investment Future

If you're ready to capitalize on the booming self-storage demand in Central Texas, Merck General Contracting is here to help. From land selection to turnkey buildout, we provide expert guidance every step of the way. Reach out today to schedule a consultation and start maximizing your ROI.